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DETROIT, Jan. 20, 2016 /PRNewswire-USNewswire/ -- As Martin Luther King Jr. Day was recently recognized and the country educates and celebrates his great dream of a vibrant and united multicultural nation, a first ever Diversity Volume Leadership Awards ceremony showed the tremendous impact that ethnic car buyers have on the economy and brought awareness to the lack of diversity that still remains present in the automotive industry.
"30% of new vehicle purchases are made by multicultural consumers but only 6% of dealerships are minority owned," said NAMAD President, Damon Lester. "That means 18,000 dealerships exist in the USA and 1,100 are minority owned."
With ethnic car buyers growing at rapid rates, the dealer body is still lacking accurate representation from minorities. The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, partnered to celebrate brands that are driving sales leadership with ethnic consumers while also addressing and educating the industry about the necessity of dealer ownership increasing to reflect a diverse population during the Diversity Volume Leadership Awards (DVL Awards) on January 10, 2016 in Cobo Center. The private ceremony was hosted by Dariany Santana and brought together over 200 of the top automotive executives including Perry Watson, Chairman at NAMAD, Drew Slaven, Chief Marketing Officer at Mercedes-Benz, Marc Burt, Assistant Vice President of Inclusion & Diversity at Honda, and Bill Faye, Group Vice President and General Manager at Toyota.